I came across this amazing Danish brand called Julie Fagerholt Heartmade. The moment that I walked into the pressroom, I couldn’t take my eyes of the clothing. It may sounds cliché but it was love at first sight.
Rebecca Bloomwood from Confession of a shopaholic once said : “You know that thing when you see someone cute and he smiles and your heart kind of goes like warm butter sliding down hot toast? Well that’s what it’s like when I see a store. Only it’s better.” That was how I felt when I saw the patterns and fabric of the Scandinavian brand. The clothing screams “ I don’t want to bother you” because it looked so comfi and loose yet it has this fucking elegant vibe. I could totally relate to this style: Je m’en fou with a classy touch and attitude.
Hipster meets Parisian chic
The S 17 Luxury collection of Julie Fagerholt Heartmade, which I enthusiastically admired , was very bohemian street collection. You had those feminine kimono’s with funky prints but also old-school bombers with flower prints. The color palette stretches from cotton candy pinks, dusty and deep blues to sun kissed yellows, balanced with base colors of black, off-white and sand.
Beside their lovely clothing they also have a has a jewelry collection (bracelets, necklaces and earrings) & fragrances such as liquid soap, lotions, candles, diffusers, eau de parfum and room spray.. I’m currently obsessing over their perfume Amber Maroc, which I’m wearing every day. It has a very authentic and outspoken smell. So if you don’t have inspiration for holiday gifts head over to their site !
The Julie Fagerholt/Heartmade collection will be available in Belgium as of the 1st of February 2017
in the following stores: NordiKk (Brussels), Damoy (Antwerp), L’une L’autre (Edegem) & Sunday Rose (Lokeren).